The superclarify cleanser is your secret weapon to a flawless face. Niacinamide (Vitamin B3) helps maintain moisture content while toning and clarifying skin tone. Lavender helps sooth the skin, leaving you with an E.L.F.Ing amazing glow. E.L.F. Makes the best of Beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie-glam or bare faced, minimalist, maximalist and every look in between-we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide.