The "Brass-Banisher" for Brighter Blondes

When hair is bleached or lightened, underlying warm tones eventually surface, making hair look "brassy" or orange. Because purple is the opposite of yellow on the color wheel, this mask uses purple pigments to cancel out those warm tones. Unlike a standard purple shampoo, this Intensive Mask provides deep hydration, which is essential since lightened hair is often porous and prone to dryness.

Key Features & Benefits:

Instant Neutralization: The high-pigment formula works quickly to transform "brassy" blonde into a cool, ashy, or platinum tone.
Intensive Nourishment: Specifically designed for over-processed hair, it helps repair the hair's surface and provides deep conditioning to prevent breakage.
Color Longevity: Helps extend the time between salon visits by keeping your highlights or silver hair looking fresh and clean.
Ultra-Rich Texture: The thick, creamy consistency ensures that every strand is coated for an even, streak-free color correction.
Visible Shine: Leaves hair with a healthy, reflective glow, unlike some purple products that can leave hair looking dull or "matte."

Product Specifications:

Brand: L’Oreal Elvive
Volume: 250ml
Target: Blonde, Bleached, Highlighted, or Silver/Grey hair.
Key Feature: Highly concentrated Purple Pigments.
Benefit: Anti-brassiness and deep repair.

How to Use (The 5-Minute Rule):

Shampoo: Wash your hair (ideally with the Elvive Purple Shampoo) and squeeze out excess water.
Apply: While wearing gloves (to prevent staining your hands), apply the mask to the lengths and ends of your hair.
Wait: Leave it on for 5 minutes. If you have very light platinum hair, you might only need 2–3 minutes; if you have stubborn brassy tones, you can leave it for the full 5.
Rinse: Rinse thoroughly until the water runs clear. Use once a week to maintain your cool tone.

Pro-Tip: If your hair feels exceptionally dry after bleaching, you can alternate this mask with the Garnier Pineapple Hair Drink we discussed. The Hair Drink will provide that "liquid shine," while this Purple Mask handles the color correction