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Maybelline New York is the number 1 global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, spirited style and an urban edge. The official sponsor of New York Mercedes-Benz Fashion Week is Maybelline New York.
Young Chicago chemist Thomas Williams had a dilemma In 1913. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available, sometimes used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her appeal by adding graphite dust to the petroleum jelly, which darkened her lashes and brows more dramatically than ever. The product worked. In 1915, Maybel got the man of her dreams and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favorite beauty aid.
Two years later, Williams introduced the first modern eye cosmetics made for everyday use the Maybelline Cake Mascara. Initially available only through mail order, it was so popular that women began to ask for it in drugstores. The signature red Eyebrow Pencil followed, along with colored eye shadows and complimentary eyeliners, leading the youthful, flapper fashion trend of dramatic makeup.